List of questions when the calls start rolling in from yellow letters?

Question

Hello All,

What is your go-to questions are when a seller calls in response to a yellow letter? The questions you use to pre-qualify a seller before making an appointment to visit the property. In other words, how does your typical conversation go?

Feel free to post a link to a past post or a list of your standard question if you have one.

Starting my direct mail efforts! Thanks in advance!

Shaun Caldwell · Answer

@Chris Petrillose, here is an example of a Yellow Letter that we use for our clients.

Chris Petrillose · Answer

I've been looking for a good example of a letter to use as well. I currently either call the owners directly or go knock on their door and ask the owner if they have ever thought about selling.

Chris Petrillose · Answer

What are yellow letters? Are you sending direct mailers to owners to see if they are interested in selling?

Account Closed · Answer

@Joseph Ball thanks for the advice!

@Chris Petrillose Yes they are a direct mail strategy. They are on yellow paper (surprise surprise) and generally handwritten font asking if they are interested in selling their house. They are supposed to have the higher response rate than most other direct mail.

Anyone have example yellow letters they can post or link to?

Account Closed · Answer

@Jim Viens Will do. Thanks!

Jason Pachomski · Answer

@Shaun Caldwell good point! I'm about to send out "Follow-Up Letter #1" of the campaign I'm running. First mailing generate two leads and a handful of angry responses. Of those two leads, one wanted a ridiculous amount of money for their house, and the other (an absentee owner from Jersey) wanted to sell and then was a complete d**k about it over the phone so I just dropped him haha.

Also, if anyone is looking to farm out their yellow letters, I use @Jerry Puckett 's service and it's so far been great. He gave me his spreadsheet to track the mailings and some scripts for inbound calls. Very user/newbie friendly

(I'm not affiliated w/ Jerry, just a satisfied customer)

Shaun Caldwell · Answer

@Jason Pachomski, you are not misleading prospects. Here's why Yellow Letters are so effective.

They stand out - Your prospect can't miss them. When was the last time you received a hand-written letter from a complete stranger? I venture to bet not often. Same rule applies with your prospects. Curiosity gets the envelope opened and message read.

To the point - They are short, direct and to the point! They are built with a "Call to Action"

Jason Pachomski · Answer

@Shaun Caldwell That's a pretty interesting take on the yellow letter! Is this something that you try to pass off as being actually handwritten, or are you not too concerned about that? (not asking in a snarky way...legitimately curious). I've heard so many opinions during my short time in this game on what a yellow letter should say or not say or look like. Always good to see options and hear how they're working out.

Joseph Ball · Answer

Certainly have some qualifying questions, but let them talk most. Draw them out. Ask them about their situation, and be silent. Listen a lot. You will build credibility.

Jim Viens · Answer

If you contact me directly I have a document that has good qualifying questions on it.

List of questions when the calls start rolling in from yellow letters?

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