Selling before Flip reno is complete..

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Hello all! I am excited about being part of the BP community. I have completed several fix and flips and have always waited for the reno to be 100% complete before hosting any buyers. What are your thoughts on trying to market a buyer while the renovation is in process and maybe allowing them to select finishes etc..of course it would have to be a firm offer before that point... Thanks and look forward to your shared experiences:)