yellow letters

[Matthew Tierney]

have any buy and hold investors had much success with using yellowletters.com to find leads. i am in philly and i was thinking about targeting absentee landlords. i invest in lower income areas and i know those neighborhoods tend to chew up and spit out landlords this is why i was thinking about yellowletters to absentee landlords. 

your thoughts BP?????

[Victoria Winters]

Yellow Letter (direct mail) marketing is one of the most effective methods to get leads. One of the reasons is that the intention is to communicate directly with the owner of a property. Short of meeting the person face to face, a personal letter that is opened and read by the recipient is direct communication.

Direct mail marketing has many different styles and approaches a marketer can utilize.  The best one to use is something you are comfortable with and like well enough to stick it out for a period of time. Just like every type of marketing, persistence and follow up are necessary components for success. 

I absolutely love discussing direct mail marketing and can make recommendations upon request. The Bigger Pockets site is loaded with suggestions and success stories.