Driving for Dollars strategy

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Doing a little driving for dollars on this beautiful Sunday afternoon in North Texas. I've found a property where the foliage is EXTREMELY overgrown. I'm talking like you can barely see the front door, much less the house. Obviously vacant. Looking up the owner reveals he lives in Ft. Worth and works in Ft. Worth. (Not close to the property at all) How do you typically approach these? Mail to the property address would go unanswered i would imagine. I have considered messaging him on Facebook. Thoughts?