Why to Always Work on Your Business & NOT in It (True Story)

Why to Always Work on Your Business & NOT in It (True Story)

Flipper/Rehabber · Toms River, NJ · Member since 2014 · 378 posts · 154 votes

Exactly one week ago (1/8/2020) I found a self-storage facility listed in Florida that fit the exact criteria I was looking for; room for expansion, operational improvement potential...you name it! I'm normally a house flipper but I've been looking to jump into the commercial game for quite some time now and self-storage was my target asset class since before I even started looking into flipping houses. Getting back to the story, I reached out to the agent right away for the financials and as soon as they were sent over, I ran a quick analysis and sent over my first offer and what do you know, it was accepted! I officially had a 73 unit building for $554,800 and I couldn't be happier. During our discussion, I was made aware that the numbers weren't completely accurate and that I would receive the final financials within a day or so. Later that week, they were in my inbox and I came to notice the expenses were quite a bit higher than originally discussed. I rescinded my original offer and re-ran my numbers. After a day of analyzing the numbers, while also getting pricing on automated gates, kiosks, etc, I came back knowing the highest I could go was $520,000 so I started with $510,000. A few hours later they responded with $525,000 to which I countered with my $520,000 final offer.

Now let me stop everything right here. I sent my final $520,000 offer in at 1:50 pm today (1/15/2020) and then left my office to go install cabinet handles at my flip in the next town over. At 2:15 pm, this was the email that I received from my agent:

Your timing was perfect! I was able to reach the sellers right away...and after some discussion... they ACCEPTED!!
I will amend the documents and send to your for electronic signature :)
Please let me know if you need anything in addition at this time.
Congratulations Matt!! I know you will make this a successful business & investment!! Very Well Done!


But guess what? I didn't see that email because I was working on my flip. I did check my email at 4:30 pm, however, to find out another buyer slipped right through the cracks and sent in an offer over mine. Did that really just happen?

Yup. I lost out on a superb half-a-million-dollar commercial investment because I was doing renovation work I probably could have hired out for $100 or less. This hurt big time, and it still does (being that it happened about 6 hrs ago). I felt I needed to vent and to show the BP community a very valuable lesson I learned today. Always be focused on working ON your business, not IN it.

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Real Estate Investor · Williamson County, TX · Member since 2011 · 1k+ posts · 961 votes
6y

@Matthew Rembish You can do both with smartphones and notebooks etc. Just turn your email alert on high when expecting a response...I mean, you were in the middle of an offer!

The real lesson is to always assume another investor is going to see what you do. I have had properties that had been languishing on the mls and when I put an offer in someone had beat me to it...months on market then somehow same timing as another investor (I guess). When it rains, it pours. Always expect someone on your heels.

You can work in your business, just get set up to optimize both. What do people do all day who “work on” their business? Unless you already have a plateful, have a big pot of money to invest or are going to knock on doors I think it seems you can do both with reasonable success using available tools.

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  • Real Estate Agent · North Providence, RI · Member since 2018 · 40 posts · 25 votes
    6y

    @Matthew Rembish love your story and thank you for sharing! Some way some how this deal wasn’t meant to be. And the lesson gained will help you make even more millions in the years to come. Cheers to the experience, and much much success!

  • Rental Property Investor · Glen Rock, NJ · Member since 2015 · 3k+ posts · 2k+ votes
    6y

    @Matthew Rembish

    Don't give up yet, this offer may still come back to you. And btw, the mere fact they so eagerly accepted your offer, indicates there's some sense of urgency. So I'd stay in touch with the broker on this. 

    Best of luck!

  • Real Estate Investor · Williamson County, TX · Member since 2011 · 1k+ posts · 961 votes
    6y

    @Matthew Rembish You can do both with smartphones and notebooks etc. Just turn your email alert on high when expecting a response...I mean, you were in the middle of an offer!

    The real lesson is to always assume another investor is going to see what you do. I have had properties that had been languishing on the mls and when I put an offer in someone had beat me to it...months on market then somehow same timing as another investor (I guess). When it rains, it pours. Always expect someone on your heels.

    You can work in your business, just get set up to optimize both. What do people do all day who “work on” their business? Unless you already have a plateful, have a big pot of money to invest or are going to knock on doors I think it seems you can do both with reasonable success using available tools.

  • Flipper/Rehabber · Toms River, NJ · Member since 2014 · 378 posts · 154 votes
    6y

    @Account Closed Thanks a lot, Jenny! Hopefully, that's the case. Either way, the search continues!

  • Flipper/Rehabber · Toms River, NJ · Member since 2014 · 378 posts · 154 votes
    6y

    @Alina Trigub Thanks, Alina! I was definitely planning on it. I actually called the broker shortly after reading that they were going with another buyer to thank her for her time and we agreed to keep in touch since she had other listings all over the state and we enjoyed working together. I never like to burn any bridges.

  • Flipper/Rehabber · Toms River, NJ · Member since 2014 · 378 posts · 154 votes
    6y

    @Marian Smith You're completely right, Marian. It was my own foolishness for not setting my notifications up so I would be alerted when an email came through. I'm usually quick to act, especially with my background in flipping, because I know deals can go quick but I made the mistake of thinking that because it had been on the market a while, I had time (just like you said). You can be sure that the next time around, I will not let this happen again.

  • Rental Property Investor · Glen Rock, NJ · Member since 2015 · 3k+ posts · 2k+ votes
    6y
    Matthew,
    That's excellent! Glad to hear you're doing that. Never burn the bridges unless you have to! 

    Originally posted by @Matthew Rembish:

    @Alina Trigub Thanks, Alina! I was definitely planning on it. I actually called the broker shortly after reading that they were going with another buyer to thank her for her time and we agreed to keep in touch since she had other listings all over the state and we enjoyed working together. I never like to burn any bridges.

  • Real Estate Investor · Williamson County, TX · Member since 2011 · 1k+ posts · 961 votes
    6y

    My comment seemed kind of harsh, so I should have added live and learn.  Everyone makes mistakes...and who knows, it may turn out the buyer who swooped in may have made the mistake.  One of my favorite things I’ve read here is that properties are like buses, always another one coming around the corner.

  • Rental Property Investor · Erie, PA · Member since 2018 · 6k+ posts · 9k+ votes
    6y

    That’s not really something I’d use to rationalize systems or whatnot . You could have just as easily had to drive out to watch  your kid up at a baseball game or slipped or cut your hand and had to go to the ER for half the day or a host of over life hAppenings . It wasn’t meant to be 

  • Contractor · Jacksonville, FL · Member since 2017 · 1k+ posts · 2k+ votes
    6y

    @Matthew Rembish

    You should have just been more diligent about checking your emails.... I'm a contractor working with my hands all day long and I find time to check my email at least every 20 minutes..

  • Flipper/Rehabber · Toms River, NJ · Member since 2014 · 378 posts · 154 votes
    6y

    @Mark Fries I totally hear what you’re saying, but I’m not sure if it’s a matter of checking my email. I think I just should’ve had my notifications set up a little bit better. In retrospect, I should have had it set to siren when I got an email.

  • Karen MargraveBusiness Member
    Moderator
    Realtor, General Contractor, and Developer · Redding, CA · Member since 2009 · 7k+ posts · 4k+ votes
    6y

    Tough lesson for sure. I'm sure you'll turn on notifications for next time. 

  • Real Estate Agent · North Providence, RI · Member since 2018 · 40 posts · 25 votes
    6y

    @Karen Margrave he sure can... on the next ones...

  • Investor · Philadelphia, PA · Member since 2015 · 3k+ posts · 3k+ votes
    6y

    This past fall I had an offer verbally accepted (email) with a request to increase my EMD. I am a full time HS teacher so by the time I got around to amending the paperwork they had taken another offer.

  • Flipper/Rehabber · Cleveland, OH · Member since 2014 · 173 posts · 121 votes
    6y

    @Matthew Rembish

    Why are you giving up - just b/c the property is under contract the deals not dead.

    As a hungry investor and what looks like a good opportunity here’s what I’m doing

    1) submit a backup offer - let agent know if they ask for a penny on inspection call you back

    2) something tells me if this was that good of an opportunity $5,000 wasn’t make or break. What would an extra $50,000 or $100,000 take to make back on renting the units? Ask the new buyer if they want to make the easiest $50,000 in their life.....

    Consider that $50,000 one year of real estate education that will pay you back for years 😃. Good luck!

  • Flipper/Rehabber · Cleveland, OH · Member since 2014 · 173 posts · 121 votes
    6y

    When they call me back b/c current buyer asked for .10 in the inspection I’m giving a revised offer of an additional $50,000 with an inspection but no negotiation in my inspection, just yes or no.

    Opportunities like this generally speaking don’t just present themselves daily, weekly or even annually....

    I’d be in a position to swope like a hawk if I saw an once of space.

  • Real Estate Agent · Murfreesboro, TN · Member since 2019 · 194 posts · 181 votes
    6y

    @Victor Vella

    If I had a deal needing a partner, a person who thinks like this is exactly who I'd be looking for.

    Smart thinking here.

  • James MaraditsPro Member
    Real Estate Broker · Cleveland, OH · Member since 2015 · 239 posts · 224 votes
    6y

    I know this situation sucks, but the same thing could have very well happened if you were sitting in front of your computer all day and got distracted by something else, went to lunch, etc.

    The idea of "work on your business not in it" makes sense, but there are plenty of times where you need to be working in it still so I wouldn't be too hard on yourself.  When I reflect on my personal investments, etc there is absolutely no way I could have gotten to where I'm at now if I didn't leverage my mechanical abilities to get myself through some of my first deals, etc.

  • Specialist · Easton, PA · Member since 2018 · 1k+ posts · 2k+ votes
    6y

    @Matthew Rembish

    I agree with @Dennis M.

    Were you supposed to just sit home and wait for an email? It could have been days..

    life doesn’t stop! that contractor could have totally screwed up your cabinet doors by drilling in the wrong spots. Sorry about the lost deal, but sitting around waiting for an email shouldn’t be in the cards either.

    A conversation with my teenage daughter once went like this- Dad, it’s a snow day, can’t you just stay home? The bills don’t pay themselves kiddo!

  • Flipper/Rehabber · Toms River, NJ · Member since 2014 · 378 posts · 154 votes
    6y
    Originally posted by @Max T.:

    This past fall I had an offer verbally accepted (email) with a request to increase my EMD. I am a full time HS teacher so by the time I got around to amending the paperwork they had taken another offer.

    That’s definitely tough. It’s crazy how competitive everything is nowadays...

  • Flipper/Rehabber · Toms River, NJ · Member since 2014 · 378 posts · 154 votes
    6y
    Originally posted by @Victor Vella:

    When they call me back b/c current buyer asked for .10 in the inspection I’m giving a revised offer of an additional $50,000 with an inspection but no negotiation in my inspection, just yes or no.

    Opportunities like this generally speaking don’t just present themselves daily, weekly or even annually....

    I’d be in a position to swope like a hawk if I saw an once of space.

    Those are all excellent ideas! I did reach out to the agent after I got that initial email and we talked a bit about where I’d have to be at to make the deal happen. We’ve developed a good relations since our initial talks so hopefully she can help me on this one or the next. I will definitely consider explore your other recommendations though, thanks again for the input!!!

  • Flipper/Rehabber · Toms River, NJ · Member since 2014 · 378 posts · 154 votes
    6y
    Originally posted by @James Maradits:

    I know this situation sucks, but the same thing could have very well happened if you were sitting in front of your computer all day and got distracted by something else, went to lunch, etc.

    The idea of "work on your business not in it" makes sense, but there are plenty of times where you need to be working in it still so I wouldn't be too hard on yourself.  When I reflect on my personal investments, etc there is absolutely no way I could have gotten to where I'm at now if I didn't leverage my mechanical abilities to get myself through some of my first deals, etc.

    I totally hear you and believe me, I’ve put in a lifetime of sweat equity into my projects. I just think at a certain point, if you don’t start subbing out the minor, cheaper dollar per hour tasks, you’ll never start scaling and building wealth. I could have set up systems to have prevented this but at the end of the day, it’s a learning lesson.

  • Flipper/Rehabber · Toms River, NJ · Member since 2014 · 378 posts · 154 votes
    6y

    @Matt M. You’re right, I’m just always conscious on spending the right time on the right tasks. At the end of the day, I could have set up my notifications better...

  • Specialist · San Antonio, TX · Member since 2012 · 865 posts · 351 votes
    6y

    The teachers that talk about working on your biz and not in your business are usually working in their biz. For most folks pointing their team toward the finish line is not an option.  Sounds good in theory though. 

  • Flipper/Rehabber · Cleveland, OH · Member since 2014 · 173 posts · 121 votes
    6y

    @Nick Gann

    Thanks Nick, I appreciate the kind words. I bring that mindset to finding deals and making deals.

    Now just applying to mindset to figure out how to scale.

    Always open to chatting 😁

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