Do Yellow Letters Still Work for Wholesalers?

[Angelia Kinston]

Do Yellow Letters still work as a direct mail campaign for wholesalers in 2020?  If not, what is everyone using?

[David Ligon]

I look at direct mail as a whole. Yellow letters, post cards, offer letters, birthday card style, etc... when you get to a point in your business where you start spending consistent money on advertising you need to dedicate some time to understanding at least basic marketing/branding fundamentals. Learn how to conduct and track split tests, write compelling copy, how to use headlines and CTA's on your creative that will improve conversions.

Another big point is: Never spend a dollar you can't track the results of.

Our conversions started going up very fast once we understood that being in real estate means you need to also be an expert at reaching people i.e. marketing/branding... this made the biggest difference in our business.