Off Market Listings - How Do You Do It?

Question

I would like to hear how investors, wholesalers, and others think about off market listings. I am working on a tool that generates a list of off market properties that meets a set of criteria. What are the key things you look for?

Of course, I know you can crosscheck bankruptcy, estate, and divorce filings. What are some other sources you use? Would an automated list be helpful? The next step we are considering is including owner information and then a scoring using machine learning of the probability of those leads selling.

Scott Bottomley · Answer

@Dan Maciejewski

Hey Dan, I see you mentioned PropStream “for investors”. Why would PropStream just be for investors and not Realtors/agents?

Ishan Puri · Answer

Great point thanks @Braden C.

Braden C. · Answer

I like length of ownership as a criteria, I don't think anyone has mentioned that. We track certain characteristics for each deal we acquire, in 2020 the average length of ownership was 24.3 years.

Ishan Puri · Answer

Thanks everyone for responses. This is really helpful. Is there anything missing that you wish you had? I also wonder how easy it is to get that owner info

Justin Reed · Answer

Pull a list from an assessor data source like RealQuest and DataTree. Work on targeting the kind of property you want, not the owner information. It's all about the timing.

Dan Maciejewski · Answer

Only because I think it was initially designed for investors.  I'm actually taking a look and might try the week free trial.  It looks pretty robust and would certainly work for anyone that wants seller leads!

Dan Maciejewski · Answer

Price point, location, positive equity is good, good contact info (mobile phone numbers). . . Right now everything is selling, so I don't think anyone, investors or agents, are being really picky about house-type criteria.

Offrs is one service that does this for Realtors and it gives a "sell score."  Remine, also.  Propstream for investors.  Take a look at what they offer. Take a look at Ylopo for a kind of all in one lead generation.

A lot are integrating marketing solutions, as well.  Direct mail, internet advertising and re-targeting, AI follow up and lead qualification are all good add-ons for a property "seller-finder" tool.

Off Market Listings - How Do You Do It?

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