How to get a lake property in Arkansas in front of a larger group

Question

How to get a lake property in Arkansas in front of a larger audience?

I currently have a property that a family member has for sale by owner. I have taken the task of building a quick website to capture leads. How would you push this to a bigger audience ? It is one of last large blocks of land (25 acres, 100+ feet water frontage ) left on the very developed lake (Lake Hamilton).

appreciate any advice. Thank you all.

Jennifer Schelkopf · Answer

Hi Tyler, I’m a investor in Hot Springs. I regularly check agent listings of course, but I also check owner listings on Zillow.com. If your family member is committed to listing by owner than I’d definitely recommend that it be listed on Zillow.

Ray Ellen · Answer

Hey Tyler. I would be remiss if I didn’t ask, but what about listing it with an agent? A GREAT agent?

I think you have two options:

1. The agent who has sold half of the lake and can put a call into any builder in the area and has a phenomenal reputation for dealing fairly and honestly (watch out for the “good ole boy” types who will try to dump it to a builder for cheap and then you find out later that they were part “investor” in the home that was built on that lot and sold for massive profit).

2. The other type of agent is one who creates a lot of content around the property using various forms of media (professional photographer, videographers, drones, street renders, etc) and then they take that content and use effective marketing strategies to target specific buyers who may be looking for that property in or out of that area (watch out for the agents with good looking photos and videos but have no idea what to do with it when they get it). I think those two options are likely your best bets and should provide far more value to you and your family than they cost. If not, you got the wrong agent.

I’ve spent the better part of my 14 years in the biz developing client, investor, and potential client lists divided by types of properties they are interested in and where they are searching in our state. We have over 30,000 people now. We can divide out that list by the types of properties they have searched for and break it down by lake properties in that area THEN we target “look alike” audiences all over the country. We also have very seasoned and curated audiences on all social media platforms and search sites that we pay to get our clients properties in front of. Not to mention the connections around the country with tens of thousands of agents that I trade information with on a daily basis.

It’s hard to beat an actual pro at the “exposure” game in my humble opinion but if you choose not to go that route I do wish you luck and please DM me the details in case it is a match for one of our clients. :)