We need YOUR feedback on a BiggerPockets book title!

Commercial Real Estate Investing
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We need YOUR feedback on a BiggerPockets book title!

Kaylee WalterbachPro Member
Rental Property Investor · Norman, OK · Member since 2018 · 156 posts · 529 votes

Hello BiggerPockets investors!

BP Publishing would love some feedback on a book title we've been tinkering with. Normally, this happens behind the scenes—but because commercial real estate investing has a very particular audience, we would love YOUR feedback.

As an investor with some experience in the commercial space, which of these two titles do you find the most compelling and relevant for a book about NNN?

1. TRIPLE-NET INVESTING: Finding Freedom with Commercial Real Estate’s Best Kept Secret

2. THE FREEDOM LEVER: Triple-Net Investing and the Power of Commercial Real Estate’s Best Kept Secret

Thank you for any and all feedback! (And keep your eyes peeled this year for some version of these two titles...)

[email protected]
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Brian BurkePro Member
Investor · Santa Rosa, CA · Member since 2012 · 2k+ posts · 7k+ votes
4y

I'm interested in NNN investing, but if I were searching for a book on the topic I'd be drawn to #1. It gets straight to the point. There are countless books touting "freedom" using real estate—I'd probably chalk #2 off as another one of those. But the first one gets to what's more important to me and that's learning the strategy, versus the second one which is selling the dream.

My opinion (not worth much) is that active and prospective NNN investors tend to be people somewhat more advanced in their investing journey and have likely already reached a level of freedom. Thus, #2 speaks less to me (but still somewhat relevant as it relates to seeking freedom from tenants, toilets, and trash, so keeping it in the subtitle makes sense).

But @Taylor L. is probably right that #2 sells more books…because it seems that more people want to buy a dream than learn a strategy.

Podcast Guest on Show The Truth About Real Estate Investing in 2024 (What Investors NEED to Know)
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  • Taylor L.
    Rental Property Investor · RVA · Member since 2016 · 5k+ posts · 4k+ votes
    4y

    I'd say #2 will be a much bigger seller. Perhaps shorten it a bit to THE FREEDOM LEVER: Triple-Net Investing, Commercial Real Estate’s Best Kept Secret

    3Reply
  • Brian BurkePro Member
    Investor · Santa Rosa, CA · Member since 2012 · 2k+ posts · 7k+ votes
    4y

    I'm interested in NNN investing, but if I were searching for a book on the topic I'd be drawn to #1. It gets straight to the point. There are countless books touting "freedom" using real estate—I'd probably chalk #2 off as another one of those. But the first one gets to what's more important to me and that's learning the strategy, versus the second one which is selling the dream.

    My opinion (not worth much) is that active and prospective NNN investors tend to be people somewhat more advanced in their investing journey and have likely already reached a level of freedom. Thus, #2 speaks less to me (but still somewhat relevant as it relates to seeking freedom from tenants, toilets, and trash, so keeping it in the subtitle makes sense).

    But @Taylor L. is probably right that #2 sells more books…because it seems that more people want to buy a dream than learn a strategy.

    Podcast Guest on Show The Truth About Real Estate Investing in 2024 (What Investors NEED to Know)
    8Reply
  • John M.
    Investor · Fairfax, VA · Member since 2015 · 1k+ posts · 796 votes
    4y

    I"m jealous as I think I could write a book about this.  If I had to choose based on title go with number 1. #1 relays what your actually talking about. There is actually a ton of books about this topic believe it or not, so to stand out is hard, but you don't want to be too catchy either and that's why I would remove best kept secret.  Agree with post above, you want to learn something not search for the so called "Secret".  Good Luck!

    0Reply
  • Christine Lee Middleton
    Member since 2022 · 25 posts · 14 votes
    4y

    Option 1 definitely has my vote!

    1Reply
  • Chris T.Pro Member
    Rental Property Investor · Charlotte, NC · Member since 2013 · 491 posts · 253 votes
    4y

    My vote is #1.  Title #2 seems gimmicky and more likely to not give much in the way of in depth details.  Title #1 seems more professional and what I would be drawn towards.  

    3Reply
  • Nelson De la Torre
    Rental Property Investor · Atlanta, GA · Member since 2019 · 11 posts · 9 votes
    4y

    No. 1, it has the topic right upfront in the title.

    0Reply
  • Zach Alms
    Investor · MN · Member since 2021 · 19 posts · 25 votes
    4y

    #1 - It's straight to the point! 

    0Reply
  • Andrew Moore
    Real Estate Agent · Grand Rapids, MI · Member since 2016 · 89 posts · 51 votes
    4y

    I'm going to have to agree. I think #1 for the individual who is more well versed in CRE, but interested in educating themselves further.

    #2 I would think might draw more interest from individuals who are thinking about getting into CRE.

    1Reply
  • Account Closed
    Investor · Fort Worth, TX · Member since 2021 · 2 posts · 0 votes
    4y

    I like the first option better. 

    0Reply
  • Trent Wyss
    Investor · Peoria, IL · Member since 2019 · 17 posts · 12 votes
    4y

    I vote for #1 as it states exactly what the premise of the book is.

    0Reply
  • Joel OwensBusiness Member
    Moderator
    Real Estate Broker · Canton, GA · Member since 2010 · 15k+ posts · 11k+ votes
    4y

    Out of the two the first one. It's funny years ago BP did not want a book on NNN. Said outside of readership interest and too niche (small)...lol

    Currently in U.S. 4% of population just about is millionaires so about 14 million people. That's a lot of cash out there. Most people with 8 figure net worth no longer want to work for yield with active investments. They either place money with a syndicator like me for NNN or they want to own NNN directly.

    The investors with lower net worth want higher yields typically than NNN offers. 5% cash on cash off 200k investment is only 10,000. 6% cash on cash leveraging to larger NNN with 2 million down before paydown is 120,000 a year. One you can live on and one you can't.

    NNN makes sense for retirees, super high income earners, business owners with more cash than time, etc.

    For value-add you buy the dark stuff to reposition. That's what I do.

    Podcast Guest on Show #47
    NNN Invest53 Reviews
    WebsiteView Page
    3Reply
  • Paul MoorePro Member
    Commercial Real Estate Fund Manager · Lynchburg, VA · Member since 2015 · 1k+ posts · 1k+ votes
    4y

    I like the sound and cadence of #2, and agree with @Taylor L.’s edit.  

    But it’s hard to argue with @Brian Burke’s logic about getting right to the point with the headline.  

    You could consider a mashup of the two.  Something like:  

    Triple Net Leasing - The Freedom Lever of Commercial Real Estate (hopefully you could improve in that).  

    Podcast Guest on Show #533
    6Reply
  • Ronald RohdePro Member
    Attorney · Dallas, TX · Member since 2016 · 5k+ posts · 2k+ votes
    4y

    #1, but be sure to include broader NNN than just absolute free standing retail.

    Much bigger world in industrial, office, etc.

    1Reply
  • William Yeh
    Real Estate Broker · Walnut Creek, CA · Member since 2014 · 105 posts · 58 votes
    4y

    How about "Have You Started NNN Investing Or Are You Just Happy To See Me?" J/K #1 is definitely better! As others have said it's direct and to the point.

    0Reply
  • J Zev J.
    CPA · Colorado Springs, CO · Member since 2016 · 413 posts · 258 votes
    4y

    Combination of the two. 

    TRIPLE-NET INVESTING: Exploring the Power of Commercial Real Estate’s Best Kept Secret

    2Reply
  • Logan McKay Zylstra
    Realtor · Provo, UT · Member since 2020 · 374 posts · 270 votes
    4y

    I prefer option 1...to the point

    0Reply
  • Account Closed
    PA · Member since 2010 · 339 posts · 168 votes
    4y

    option 1 title is good but then I would read the tag line and not buy it. @J Zev J. is better

    1Reply
  • Michael K GallagherBusiness Member
    Real Estate Agent · Columbus OH · Member since 2018 · 1k+ posts · 1k+ votes
    4y

    I vote #2, I feel that it would appeal to the masses who maybe don't even know what NNN is yet. Plus its just a bit catchier i think when scrolling amazon or something.

    [email protected]614-362-2231
    0Reply
  • Miguel Diaz
    New to Real Estate · Orlando FL · Member since 2021 · 29 posts · 20 votes
    4y

    I would definitely go for #1, It's very clear.

    0Reply
  • Nikolas Engel
    Investor · Pacific Northwest · Member since 2018 · 71 posts · 19 votes
    4y

    #1, straight to the point.

    0Reply
  • Austin Johnson
    Investor · Jefferson City, MO · Member since 2020 · 190 posts · 178 votes
    4y

    #1. direct and to the point for me. 

    0Reply
  • Matthew Jones
    Member since 2022 · 8 posts · 1 vote
    4y

    #3 

    Rat Race? No thanks.

    Finding Freedom with Commercial Real Estate’s Triple-Net Investing Secrets

    0Reply
  • Alex Ramirez
    Rental Property Investor · Houston, TX · Member since 2019 · 184 posts · 147 votes
    4y

    Option 1 for sure. Straight to the point. 

    0Reply
  • Andrew Street
    Member since 2019 · 1k+ posts · 292 votes
    4y

    "The Matt Onofrio Show: How to obtain NNN lease properties and have over $100 million networth in three years." Love that guy

    0Reply
  • Matt Yarrington
    Investor · Outer Banks OBX · Member since 2020 · 26 posts · 12 votes
    4y
    I Vote Title #1.  Title #2 diverts your attention from the main issue.  Enough people have heard about triple net for that title to have staying power in the market, and that trend will likely continue, ie., more and more of the public will continue to be exposed to the concept of triple net leases/real estate.
    0Reply
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