Thoughts on Naming Storage facility

[Sonny Dhillon]

Hi, 

i have 10 acres of industrial land and going to be building out muti use type of storage kind of little bit of everything, rv /boat storage / semi truck parking , and little bit of container storage   and small spaces (5k-10k sqft)  for contractor yards as well .    

I'm trying to figure out on the naming of this facility as this is going to be much more then just simple self storage and would appreciate some thoughts as some options I'm thinking are     as some keyword and then followed by  storage and yards or should i leave the yards out . 

like :   safe storage and yards    

american storage and yards 

[Kristi Kandel]

Quote from @Chris Mason:

Quote from @Ronald Rohde:

"parking near me"

thats what people search for

 +1 for putting things in the name that people are google searching for. You aren't trying (at this point) to create some nationwide brand, so being found on google, and when found knowing instantly exactly what you do, is top priority. 

Not to "do your homework for you," but this is fun, let's take the GPT suggestions above from @Kristi Kandel

VersaStorage: Vehicle Parking and Self-Storage

Long-term vehicle parking is what you do, that not everyone does, so it comes first, when markets find equilibrium you will find higher profit margins on that, for that reason, so that's the priority. That way if google truncates, it becomes "VersaStorage Long Term Veh..."

And then for my main picture, the first thing people see, I'm making sure a boat is prominent, a semi or RV (whichever is a bigger market in my area), and a traditional self-storage space.

And then you are going to look at the marketing copy of your competitors. If you see a bunch of them offering something similar, like say a discount for a 12 month storage contract, or multi-vehicle discounts, then there's a really good reason they are all doing it (likely from lessons they had to learn the hard/slow/long way), so you are going to copy those ideas first and foremost. We aren't Jeff Bezos or Steve Jobs here, it's a storage facility: Impersonate, then iterate, then innovate.

Good luck! I smell a refi in your pipeline a year or so from now, remember this isn't a home loan, so "two years of tax returns showing a profit" is NOT a hard/fast rule at all to get the best terms.

 YESSS exactly! Be blatantly clear on your prime offerings. Also search for your top 2-3 names online first prior to landing on one. A friend recently received a cease and desist letter for naming their sauna biz too close to a large regional player. It mostly just caused a lot of headaches and time but it will cost them some money to rebrand and some legal advice.