Originally posted by @Victor Olowu :
What is the best place to catch building owner eyeballs in the new post-COVID world? If you had a product/service targeted at commercial building owners, where would you market it?
It depends on your product / service and what type of commercial property you are targeting. First step is to make sure you target qualified owners that are not in distress that can afford to pay for your product or service. Retail, office, hospitality, are all dialing back expenses due to lost income.
That being said the best way to reach customers for any product or service in any industry right now is with google and social media ad campaigns.
@Greg Dickerson I'm targeting condo, high-rise, and other commercial (restaurants, banks, warehouse) building owners, and it's a cost reduction service.
I'd say sponsor youtube partnerships, email free pro forma analysis on existing buildings, you can cold mail, but gotta be creative packaging.