Where to splurge on new construction?

[Travis Heppe]

My current project is a new build-to-rent in Apache Junction, AZ. Median income is currently 25k, vs 31k for USA as a whole (though I believe that demographics will likely push that upwards over time). My units are larger 3 and 4 bdrm townhomes, 1600-1800 sf each, intended to serve families.

With a mid-range construction budget, what items are worth splurging on to get improved rents?  I know it's heavily market-dependent, but here's what I'm thinking... LVP flooring, laminate bathroom countertops/sinks, Amazon for lighting, Home Depot for faucets, toilets, and bath.  In other words, go middle of the road with most things.

Where I'm thinking of spending a little extra is on low-end granite countertops and a fridge with an ice maker.