Question for people who raise money for other operators

[Justin Moy]

Hey BP community! 

I'm curious for those groups who raise money for other deals (syndications or funds) what do you look for in the operators you partner with and what role do you typically play in that partnership? Do you like to help in operations or possibly just help with due diligence? 

How do you continue to market to get new investors besides referrals? 

TIA!

[Evan Polaski]

Hi @Justin Moy, while I am not a person that raises money for other groups, I have experience with many, so will share some insights:

First, it is all relative to the operating partner.  Many in what I refer to as the "BiggerPockets sphere" typically act as an Investor Relations role.  While there is often talk about having some level of responsibility across all areas, in reality, they receive packages from the operator, probably tour the property pre-acquisition, and then work as liaison between their investors and the operator, which typically entails taking updates from the operator, repackaging and forwarding to their group.  Then forwarding questions from their investors to operator.

As for how anyone is finding investors besides referrals: marketing.  This can take many forms: paid marketing, PR, conferences, networking events, podcasts, YouTube, BiggerPockets, TikTok, social media, etc.