Direct Mail Question
Hey everyone,
I am in the middle of a direct mail campaign. I am taking all of my advice from a great Joe Fairless article.
I am set to send out the 3rd round this month. My question is instead of sending out the same exact message every round, what should the progression look like? The first 2 messages were exactly the same just to be sure the post cards got to their destination but now I would like to change the message to make it more effective. Thanks.