Best Company for Multi-Family Mailers?

Question

What are the best companies you have used to direct mail multi-family owners and brokers?

Brian Adams · Answer

@Wes Short yes I have tried different "bait" when targeting large multifamily deals.

This is the actual headline I used to buy the 1000 unit deal. And with a DM strategy, I believe a combo strategy of calling, emailing, and DM works best when outreaching to the seller.

Headline:

I want to help you fill this bag with millions of dollars…

YEP...I mailed my letter with decent copy and a CTA (call to action) for the seller to contact me in this bank bag.

The seller didn’t call me after I sent the bank bag. What I did though is use the bank bag as a connection, When I called, “Hey Mister Seller, this is Brian Adams the guy who mailed you the bank bag”. I believe it helped separate me from other buyers as the seller stated that it was definitely a very unique technique.

Cameron Braig · Answer

@Jason Hodges

Ballpoint Marketing (https://ballpointmarketing.com) is great for direct to mail. They also specialized in mailing out more personal letters and envelopes that are hand written and can provide a more personal touch. A great team with multiple product lines that are geared towards the multifamily space. One of the team members is a syndicator himself so they understand use cases and needs well.

Best of luck.

Jason Hodges · Answer

Great stuff. Thanks. I’ll check it out.

Wes Short · Answer

@Jason Hodges, Have heard mixed reviews about DM in the multifamily game. Used them a lot when I was wholesaling and my provider was Yellow Letters.com I believe. Another one out of Indy here is ballpoint marketing.

Would be curios to hear @Brian Adams if your messaging changed from the normal "we buy houses" tagline of wholesaling to something a little more sophisticated and personalized for multifamily?

Jake Soper · Answer

Massachusetts finest, Open Letter Marketing! Search our name in the forums for reviews.

My suggestion is to pair up with a guy like Brian who is already marketing to these types of properties, so you can get some insight. Then you'll know how you want to approach these owners, and we can help you market to them.

Brian Adams · Answer

@Jason Hodges I have bought a 200+ and a 1000 unit deal using a DM strategy.

DM is great, but prepared for the long game as it took me 2 years to buy each deal, but each deal has been a grand slam.

Feel free to message me for some ideas.

Best Company for Multi-Family Mailers?

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