Developer "Brand" Entity or DBA?

[Matt Liu]

I have several entities that hold real estate. It's time for me to have umbrella brand for my "company", similar to big developers. However, I have no need now for a unified PM  or single development corporation right now, just a brand for myself really and for putting my name out there. 

Wouldn't it make sense to simply file a DBA for myself or for one of my major holding entities as "XYZ Properties"? In fact, I really like that it would be a worthless entity, so that it is unattackable - yet official for legitimate branding.