We really go gotta go slower to go faster.

Are you paying attention to the details?

When you send a direct mail campaign, was it really the best message you could've sent

or were you just in a rush to get 10,000 postcards out?

Copying a template is not the right move.

I look at most of these direct mail companies and their messaging is horrendous.

Imagine needing to sell a house, you need someone you can trust, someone that is personable, someone that is competent..

and you send a letter saying, "CAN GET YOU TOP DOLLAR".

Everyone says that, but sellers main not need top dollar, they main intemperate that as a desperate move.

If comes across as a blanket approach and sellers know you sent that same letter to everyone possible.

I notice this with investors too, "I CAN BUY AS IS, QUICK CLOSE" it sounds way to much like a pawn shop.

It's icky, it's not detailed, it's vague, it's an assumption they even need that.

Since testing out handwritten letters and just sharing the truth that I'm just asking around changed a lot for me,

even though it takes much more time, it's getting much more results this year.

Stop with the ChatGPT prompts, stop with the templates and be real.

Think about it this way, it takes more time to find the perfect prompts for a good template

than it does to just write the message yourself lol