Direct Mail First or DD first?

Question

Hello all!

I'm a new wholesaler looking for some advice.  So far I've been writing letters to probate leads by hand. I'm starting up my direct mail and I'm looking to know if it's better to research the properties im finding from bulk lists or if I should just send them out to the full list and do research on the properties that I get a call back from.

Any advice on this would be greatly appreciated!

James Stockton · Answer

That is certainly something to think about! I've also agreed with the condolences not belonging in the mail I send. I personally would trash those postcards/flyers with a message like that.

As far as the picture, it was a rushed one. I didn't have many good ones. I will work on that though.

Thank you for the input aswell!

Account Closed · Answer

Me, I prefer the DD's

Rick H. · Answer

@James Stockton Here's something to consider: how your readers relate to you.

After getting their attention with your hand addressed envelope, for example, does your letter connect with them on a personal level with the appropriate distance for a stranger?

This is why I believe condolences are inappropriate once probate gas been opened.

I bring thus topic up because you BP photo reminds me of a highway patrol officer who wears sunglasses and stood you asking for ...

You get the idea.

James Stockton · Answer

thank you for the feedback Dev!

Dev Horn · Answer

For probate, it makes sense to do some research on each record.

For other lists like absentee owners, you don't want to waste time on that.  Instead, you want to mail to thousands of those every month and let the ones that are interested call you.  It's a numbers game.