I am a new investor looking to get into student housing and just had a few questions that I can hopefully get answered to help clear some confusion I have, I am currently looking to invest near the University of Maryland Baltimore County and Towson area in Maryland. When is the best time to start marketing your property? and some tips you may have to market towards student without violating Fair Housing Laws. Also, are you allowed to market your property on campus by posting flyers and ads? Any other tips or suggestions are greatly appreciated.
I can speak to the student related items. Being a student is not a protected class (handicap, national origin etc) so as long as you do it across the board with no exceptions then you'll be fine. We verify by student (or faculty) ID Card, or if they're incoming by an acceptance letter. As long as you don't budge from that you should be fine.
The on campus marketing is strictly dependent upon the schools. In my experience, most campuses have adopted a no solicitation policy. However, most have public bulletin boards where you can post ads and if you are interested in targeting a specific school like Law or Medical. You can set up a meeting with the advisor or dean and just ask nicely if you can post flyers somewhere. Since the schools are smaller than like a big public university you might have more wiggle room if you're nice and bring them treats too. :)
Best of luck!
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