Better to target properties or markets for purchase?

[Patrick Gilsenan]

Hello,

We are looking to purchase an out-of-state, 4-to-6-unit building (the numbers don't work in my local area) and have been reviewing all of the usual outlets to locate those. However, I am wondering if more experienced, out-of-state investors consider it a better use of time to start not with searching for properties but by analyzing target markets and then searching within those markets exclusively. Simply pinging from individual property analysis to individual property analysis, allowing the availability of the property rather than the location to drive the search seems somewhat less strategic. Would love to hear the thoughts of experienced out-of-state investors.

Thanks!