Real Estate Agent/ Investor naming company LLC?

1 Reply

Hello All.. I am a real estate agent who is also looking to purchase some investment properties. I am trying to decide what would be the best way to name my LLC. Few questions... I wanted to use my last name in the LLC name, is this a bad idea? Also, if I am working as an agent representing buyers/sellers as well as purchasing investment properties, would using Realty or Investment in the name be misleading or confusing? Any help would be appreciated. Thank you all.

My background has been developing asset protection plans which make use of LLC's, and names can be an issue in some cases.

For high visible or risk investors like celebrities and high net worth individuals, anonymity is a good thing. Generally, all the public activity like property management is done in an Operating LLC, and the assets are held in series LLC's to compartmentalize risk. It is best to keep naming unique to each asset to reduce traceability and risk. The operating LLC has no assets, so it can bear an individual's name if that helps with marketing.

Here is a graphic of the elements in asset protection, and LLC's and their names are part of this planning process:

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