Updated about 20 years ago on . Most recent reply
Direct Mail Authenticity
For those direct mailers out there, I know the biggest concern is getting people to respond to your mailings. One way that as always been talked about was having the envelopes hand written.
Has anyone tried having a "hand-writting" font used when printing envelops and maybe as far as using blue ink?
For those that have tried this, as it is an old technique, how has it worked?