Breaking into the DFW lending market
I'm a loan officer for a hard money lender for flips and new construction that operates in Dallas / Fort Worth, and Houston, and am looking for ways to increase my reach in DFW.
DFW seems to be a very different animal from the rest of Texas as far as what investors are looking for. Any advice on what might be the right niche to shoot for? Or possibly mistakes made by other lenders that I could make sure to avoid?