Website Critique

[Mooro El]

Hi there BiggerPockets cohorts!

I am proud to say that I have finished my lead generation/buyers zone website! I didn't have the money or time to make them separate so I just made the part for sellers visible and the part for cash buyer and investors hidden and password protected. Please give me as brutally honest of a critique as possible. If you think it plain ole sucks, feel free to say so. Lol. Any suggestions and helpful hints are greatly appreciated! :)

I am still a newbie with no deals closed yet, even though I started wholesaling almost a year ago, so hopefully this site will help me out with that. I know it's not required but hopefully it is worth the time I put into it.

The website is www.elpropertysolutions.com

The link to the buyers zone is at the bottom of the "Join Our Team" tab. The password is "epspropertiesforsale". The images I have used in this section are for demonstration purposes only and not under contract at the present time. However, I will make sure that all of the information that I have listed will be given with each property that I put under contract from this point forward. If there are any rehabbers in the room, who have suggestions on what other information they would like to see, I welcome those suggestions.

The social pages are pretty empty right now but I will do my best to get content on them soon.

Thanks!!! :)

Warmest Regards,

Mooro El - Owner

El Property Solutions

[Tom Sylvester]

@Mooro El - You wanted honest feedback, so here is my view.

Initial Reaction: The page looks very amateurish. There is a lot of white space which detracts from the page. The header section contains your large logo, but then creates a lot of white space around your social media icons. And the logo looks like it was created in paint in about 5 minutes.

The image on your homepage does not correspond to the types of leads you are most likely looking for. That image is of a nice house with a beautiful lawn and landscape. Then down below you talk about houses with problems, including fire damages and property that needs to much repair to list. I would work on trying to get those 2 in sync, since they send conflicting messages.

Why do you have so many social media icons? When I click on them, they are all empty with no content. It is much better to focus on 1 or 2 sites where your leads/subscribers can go and get great content/information instead of 10 different ones that are not maintained.

I'm generally not a fan of mixing content sites. When you look at people that want to sell their property, you want simplicity and to provide a strong reason for them to sell their property to you with a call to action. You have a call to action with your red button, but I have no reason to want to sell my house to you from the brief message "We can't wait to discuss our buying process with you!". Also, as the seller I can easily get distracted by visiting your social media sites. At which point I see that they are basically blank and I come to the conclusion that you are not experienced.

My Recommendations:

• Split your Website Into 2: This one is for your business/buyers. Create another for lead generation/sellers. You mentioned not having a lot of time/money. A separate domain is ~$10-$15/year and monthly hosting ranges from $3-6/month. Some hosting providers allow more than 1 domain. So for less than $100, you can have 2 separate websites that are focused. You can use Wordpress (many hosting sites have a 1 click install of it) and you can buy free/cheep templates that look more professional.
• Sellers Site: Make it 1 page. Your FAQ page is a great start. Build your seller site around that and create a strong call to action. You sell your property page has too many fields and many people will leave before filling it out. Get a name and contact number/email. That is all you need initially to follow-up. Once you make a connection, you can get the additional information. Also the page should spark interest and make the seller want to sell you their property. Also, just having a website will not do much as there are thousands of other websites out there. How will people find yours? And once they find it, why will they sell to you? You need to drive potential sellers to the site, and a lot of them. Evaluate your business. Are you focused on a local market? Maybe try Google Adwords. Or maybe don't worry about a website and marketing it, get out and networking with people locally. Contact vacant or run down properties to see if you can get them under contract.
• Buyers Site: Spend some time to make it more professional. As it, I most likely would not even contact you to do business. First impressions are big, and your website tells me offhand that you are an amateur. I would get rid of the social pages, I don't think you need them or should spend time on them. You mentioned that you have tried wholesaling for a year. Really evaluate why you have not had success and focus your time on those areas instead of maintaining social media sites. I posted a blog a few months ago with some recommendations for wholesalers and where to focus.
  
  I haven't had my coffee yet so hopefully that helps and good luck. Feel free to contact me if you want some additional guidance or assistance.