Getting Ghosted Again? Find out why

[Jeffrey McKee]

Ever feel like you have a great convo with a lead, send over some solid options, and then… crickets?

Chances are, it’s not lack of interest—it’s lack of readiness.

A lot of people start “just looking” before they’re actually ready to move. So when you follow up with listings or next steps, they disappear—not because they didn’t like you, but because they didn’t know what to do next.

Here’s where starting early (and setting clear expectations) changes the game—for them and for us:

• They get time to figure out their must-haves, dealbreakers, and budget.
  
  
• We stop chasing leads who don’t even know what they’re looking for yet.
  
  
• When they’re finally ready to move, we’ve already built trust.
  
  
• And most importantly—they’ll come back to us instead of starting over.
  
  

So don’t take the ghosting personally. Let’s shift the approach: guide early, educate gently, and position ourselves as the go-to before they’re ready to commit.

Because when it is go time, we want to be the first (Realtor you) call—not the forgotten one.

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