The Hype vs. Reality Gap: Anyone else struggling to get actual user feedback?
I have been tasked with gathering user feedback from real estate investors for a new digital tool.
On initial contact, investors seem genuinely interested in the concept. However, after they are provided access and given time to test it out, they go completely silent. When following up for feedback, there are zero responses.
For the market study of this tool and to accurately report back to the project creators how should this silence be interpreted?
- Product Issue: Does a lack of response signify that the tool simply isn't useful enough to warrant an investor's time?
- User Behavior: Or is it just that investors are incredibly busy, and providing feedback is too low on their priority list?
Ultimately, is it worth recommending that the development team continue pushing forward and finding new ways to engage, or does this kind of drop-off indicate that the tool might not be marketable and the project should be scrapped?
I would love to hear from anyone who has launched or evaluated a real estate tech tool how did you get over the initial hurdle of getting investors to actually talk to you?