STR Not Performing? Your Design May Be Costing You Bookings.
When an STR underperforms, pricing, management and marketing usually get the blame. But sometimes the problem is much simpler: The property isn't giving guests a reason to choose it over the 50 other listings they're scrolling through.
We specialize in STR design from an investor's perspective—creating elevated, memorable properties that stand out online without overspending to get there. Founded by an investor, property manager and interior designer with 25 years in the real estate industry, our approach goes beyond making a property look good.
Every design decision is viewed through the lens of: Where should you spend? Where can you save? What will photograph well? What will guests remember? And where will your budget make the biggest impact?
Whether you're furnishing a new acquisition or trying to revive an underperforming STR, we can meet you wherever you are in the process .Nationwide STR Design Services:
- Virtual & in-person consultations
- Complete design plans you can implement yourself
- Full-service design, sourcing & furnishing
- Strategic refreshes for existing STRs
You don't always need a major renovation or an entirely new house of furniture. Strategic design can make a property look significantly more expensive than what was actually spent. Our goal is simple: Spend smarter. Stand out from the competition. Create a property guests remember—and want to book. Just purchased an STR?
Have one that's not performing the way you expected? Send us the listing or property. Let's see what's possible.
Check out our most recent project in Coeur d'Alene, Idaho!
https://www.airbnb.com/rooms/1670604937106531962?adults=12&check_in=2026-09-04&check_out=2026-09-07&guests=12&search_mode=regular_search&source_impression_id=p3_1787603486_P3SR4JddCqLJqRgr&previous_page_section_name=1000&federated_search_id=4eb05223-9697-4016-929e-2a8d86474ca3
