The Spreadsheet Says Raise Rent. Should You?

[James Wise]

The Spreadsheet Says Raise Rent. Should You?

The spreadsheet might say you can raise the rent, but that doesn’t mean you automatically should. Rental investing is a people business, and every rent increase can trigger a reaction—from a tenant happily paying more to an expensive vacancy, turnover, repairs, and leasing costs. Smart landlords look beyond the projected rent and assess the actual tenant, the property, and the risk of pushing too hard before deciding how much more rent they can realistically collect.