What is the best platform to advertise for rent

Question

What is/are the best platform(s) to advertise my property for rent that can reach the widest client base?

Is it just zillow/apartments.com etc? Is Facebook reliable nowadays?

Any insight would be appreciated!

Thank You

Greg Weik · Answer

Depends. Zillow tends to be better for higher-end properties based on the demographic that uses it. FB marketplace is more popular for the rent-by-the-room crowd and private landlords. Zumper tends to get a lot of traction in the Denver market. We also push to a lot of other sites though, apartments.com, homes.com, Realtor.com, etc. Nextdoor is another good place to advertise. We still use Craigslist too and we still find tenants from that platform.

Marketing quality and responsiveness need to be on point. Any media is reliable, you just have to have careful pre-screening questions and criteria.

Marketing quality and responsiveness need to be on point.  Any media is reliable, you just have to have careful pre-screening questions and criteria.

Jaron Walling · Answer

FB, Zillow, Apartments.com in that order.

If you don't get hits or applications the property is over priced, under renovated, lacking amenities, or a combination of those issues.

Paul De Luca · Answer

@Rudy Ratner

Whenever I list an apartment for rent I get the most inquiries from FB Marketplace. Zillow and a sign in the yard also generate decent interest.

Greg Weik · Answer

@Rudy Ratner Zillow is free, FB is free, but the other platforms we list on are part of our MLS subscription so I'm not sure what the cost would be for a private landlord.

Rudy Ratner · Answer

Thank you @Jordan Sand, this helps!

Jordan Sand · Answer

@Rudy Ratner

for room for rent, I do Craigslist and FB Marketplace. sort of annoying with Craigslist and constantly updating/renewing my listings.

Zillow still has the most tenant inquiries (and i'd say zumper comes second) since I advertise through Hemlane - it posts to Zillow and tons of more websites with one click. I'd recommend not just choosing 2 or 3 websites but listing through something like Hemlane that does them all for you. Every one of my rentals is slightly different although i see Zillow tends to provide most inquiries ...

Kelly Asmus · Answer

Avoid Craigslist. I use Rentals.com and have always received good quality tenants. Rentals.com goes out to a whole network of sites, pretty widely on the web.

Rudy Ratner · Answer

So FB is still a popular platform huh? I am a first time owner occupied landlord and have an entire unit to rent (preferably to professional or small families

@Greg Weik If I were to advertise on the platforms you mentioned (apartments.com, homes.com etc..) does each one take fees or is it free?

What is the best platform to advertise for rent

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