"Growth Flatlined After Strong Start — Advice for Scaling Property Management?"

[Vick Sanchez]

Hello everyone! This is my first time posting here, and I'd love some advice from fellow professionals. I launched my property management company back in 2020 and we've had great success — offering 15+ guarantees, quarterly inspections, management fees based on gross income, and using insurance instead of security deposits. We also provide investors with detailed income analysis reports (CAP, IRR, COC). However, over the last few months, growth has flatlined despite our ongoing marketing efforts (Google Ads, PPC, Buildium, cold calling, etc.). Has anyone else experienced a slowdown like this? What strategies have you used to overcome it?

[Matthew Irish-Jones]

Quote from @Vick Sanchez:

Hello everyone! This is my first time posting here, and I'd love some advice from fellow professionals. I launched my property management company back in 2020 and we've had great success — offering 15+ guarantees, quarterly inspections, management fees based on gross income, and using insurance instead of security deposits. We also provide investors with detailed income analysis reports (CAP, IRR, COC). However, over the last few months, growth has flatlined despite our ongoing marketing efforts (Google Ads, PPC, Buildium, cold calling, etc.). Has anyone else experienced a slowdown like this? What strategies have you used to overcome it?

 That is a lot of effort on marketing, maybe too much.  Our growth comes from our current client base.  Client referrals, clients buying more property because they are happy with our service, and our Realty division.

If our agents are out there finding great deals for investors, there is a good chance they need management.  If not, no harm done either way.

If you are not in the Realty business consider working with some Realtors, sign non competes, pay them a referral etc...

I don't know about spending a lot of money on marketing for property management clients, that would not be my strategy to grow.