Hey everyone,
Full transparency, I'm a property manager myself, and this post is about learning, not pitching anything. I’m always looking to improve what I do, and honestly, the best way I know how to do that is to ask the people I'm serving.
What do most property managers get wrong and what do you wish more property managers understood?
I’ll go first. I think many property managers operate from a “minimize complaints” mindset instead of owning hard conversations and giving clear, strategic recommendations.
If you were hiring a property manager today, what actually matters to you?
A lot of managers can look good on paper. But what things make you think "yeah, this person gets it, I can trust them with my investment?”
If you’ve had a great manager, what did they do differently?
If you’ve had a bad one, what went wrong?
Would love a real conversation about this, no pitching, just honest answers about what makes the best property managers in your opinion.
This community has more hard-earned investor perspectives than anywhere else.
I appreciate your time!
We have more challenges with inexperienced investors than experienced ones.
Many newbies are clueless about the realities of rentals😒
The 2nd biggest challenge is with investors transistioning from DIY management to hiring a PMC.
- Some think they're hiring a personal assistant that should be available 24/7😝
- Some can't seem to grasp that while they may have done some things better than a PMC, a good PMC will actually do more things better than them.
- Others want to micro manage everything because they think they know better.
On the other side, many PMCs aren't really running a business. All they know how to do is put out today's fires and MAYBE avoid tomorrow's. They also seem to communicate as little as possible and not very thoroughly when they do😣
Also in property management but from my side of the table, the biggest gap I see is managers underestimating how much trust is built (or destroyed) by communication and transparency. Investors don’t just want rent collected; they want to understand what’s happening with their asset and why decisions are being made the way they are.
We have more challenges with inexperienced investors than experienced ones.
Many newbies are clueless about the realities of rentals😒
The 2nd biggest challenge is with investors transistioning from DIY management to hiring a PMC.
- Some think they're hiring a personal assistant that should be available 24/7😝
- Some can't seem to grasp that while they may have done some things better than a PMC, a good PMC will actually do more things better than them.
- Others want to micro manage everything because they think they know better.
On the other side, many PMCs aren't really running a business. All they know how to do is put out today's fires and MAYBE avoid tomorrow's. They also seem to communicate as little as possible and not very thoroughly when they do😣
Couldn't agree more. Communication, transparency, and unrealistic expectations can make or break a business. Drew, what do you see the biggest difference being between a PMC putting out fires and one that's running a real business?
Couldn't agree more. Communication, transparency, and unrealistic expectations can make or break a business. Drew, what do you see the biggest difference being between a PMC putting out fires and one that's running a real business?
Written systems and procedures.
As a retired Residential PM, NOT an owner of the company or rentals, I have had quite a few different Client Owners over 30 years. I always strive to just shoot straight with them. They don't always like it, and, a very few fired us because of that, but far more stayed with us for many years. I had a couple of Clients that, on their own accord, changed management companies soon after I did, because of my systems, all around operational knowledge, and, frankly, trust.
Through all the years, and with anywhere from 100 - 800 units under my oversight, I never provided my cell number to anyone but Vendors, Owners, and of course Staff. Tenants were instructed from Day 1, only call office phone, leaving voice mail if no live answer (our systems all had an "after hours" emergency function), or email. All were checked whenever I returned to my desk, and responded to in some manner (either scheduling a service call or informing when I would have a complete response for them) within one business day (or less for the actual emergencies, obviously). Depending on the company I was working for, we had in-house Maintenance Staff, which, properly staffed with competent people, is ideal; or, I used a mix of Licensed Contractors and unlicensed Handymen for specific tasks, or in cases where Client Owners had preferred vendors (with appropriate release of our liability). When you fail to respond timely, you usually generate yet another call or email to take up more of your time.
Also, when considering whether to accept Management of a property, I insisted on at least a partial walk through of the property with the owner, and a full discussion of our Standards, Processes, and certain documents. When Owners want to limit spending to a ridiculous low amount, I remind them of the cost for a simple R & R of a toilet, or water heater, or refrigerator, and why we have to use licensed and insured vendors for the most part. I would require their maximum spend without approval to be an amount that would allow for that high of an expenditure, or, more simply (usually) maximum equal to one month rent, so we would not have to request funds back from them to handle a routine issue. I also clearly explained the laws with regard to dealing with actual emergencies (fire, flood, sudden major damage) as well as resolution timelines required. I will push the fact they need to have something significant for reserves if a major issue arises or if they are already aware of a needed roof replacement or other issues. I also don't hesitate to push for a reno if the unit is in poor condition. I lay out the expected increase in rents and property value, as well as the higher quality of Tenants that will be attracted, leading to a long period of minimal expenses and turnovers, and far fewer headaches for all involved.
When I perform a walk through with an Owner, if a Tenant is present I just look and take some pics, then give the Owner my unbridled opinion and recommendations of what needs to be done, and why. Primarily, I advise them, I am lazy. I do not want properties or tenants that are crap. Owners need to provide clean, safe, secure units, and Tenants need to meet their obligations of paying on time and taking reasonable care of the Owners property. I also make it clear this has little to do with the income level of Tenants.
I developed my maintenance standards when I was handling over 100 Section 8 units in 1940 and 1950 detached homes and walk up apartments. It's all about attracting, approving, and managing the top 10% of the tenant pool for a particular rental tier. There are good and bad prospects in every tier. The bad rich ones are actually the worst! Finishes will vary from higher priced units, but that does not change the basic standard.
The first issue we have is getting across with the property management agreement. We completely understand that the property manager is not responsible for what the tenant does. But the majority of the agreements I see have the owner responsible and to indemnify the property manager even if the property manager is doing something illegal. So first I have to get through all the contracts. The next thing is, how do they track payments? We have seen some who use no third-party system and just send you money, but when you have ten doors with that property manager, you have no idea which one it is for or who is paying and who is not. If people want to get rich, my recommendation is to go start a property management company in a rural area. The quality is awful
The first issue we have is getting across with the property management agreement. We completely understand that the property manager is not responsible for what the tenant does. But the majority of the agreements I see have the owner responsible and to indemnify the property manager even if the property manager is doing something illegal. So first I have to get through all the contracts.
The next thing is, how do they track payments? We have seen some who use no third-party system and just send you money, but when you have ten doors with that property manager, you have no idea which one it is for or who is paying and who is not. If people want to get rich, my recommendation is to go start a property management company in a rural area. The quality is awful
The first issue we have is getting across with the property management agreement. We completely understand that the property manager is not responsible for what the tenant does. But the majority of the agreements I see have the owner responsible and to indemnify the property manager even if the property manager is doing something illegal. So first I have to get through all the contracts. The next thing is, how do they track payments? We have seen some who use no third-party system and just send you money, but when you have ten doors with that property manager, you have no idea which one it is for or who is paying and who is not. If people want to get rich, my recommendation is to go start a property management company in a rural area. The quality is awful
Haven't seen any of our competitor PMAs requiring an owner to indemnify the PMC for illegal activities.
Most exclude illegal and fraud issues.
They do include indemnification for errors though, except gross negligence.
The first issue we have is getting across with the property management agreement. We completely understand that the property manager is not responsible for what the tenant does. But the majority of the agreements I see have the owner responsible and to indemnify the property manager even if the property manager is doing something illegal. So first I have to get through all the contracts. The next thing is, how do they track payments? We have seen some who use no third-party system and just send you money, but when you have ten doors with that property manager, you have no idea which one it is for or who is paying and who is not. If people want to get rich, my recommendation is to go start a property management company in a rural area. The quality is awful
Haven't seen any of our competitor PMAs requiring an owner to indemnify the PMC for illegal activities.
Most exclude illegal and fraud issues.
They do include indemnification for errors though, except gross negligence.
even that i push back on - especially gross negligence which is nearly impossible to prove.
I indemnify for my mistakes and they indemnify for theirs.
I think this is the way to get rich for sure, setup shop in a rural area and be actually good. I have heard so many times where people are getting a manager that is not responding, not sending them money and so on. It's wild! This could go for good contractors too.
Most property managers get one thing wrong. They manage tasks, not assets.
If I am hiring today, here is what actually matters:
Clear underwriting standards
Show me your screening criteria in writing. Credit floor. Income multiple. Rental history requirements. No “it depends.”
Delinquency process
What happens on day 1 late? Day 5? Day 10? When do you file? I want a system, not emotion.
Vendor controls
Do you bid large jobs? Do you mark up? How do you prevent scope creep? How do you document before and after?
Communication cadence
I do not want random updates. I want structured reporting. Monthly owner statements. Vacancy updates weekly. Bad news early.
Asset mindset
Are you advising on rent increases, CapEx timing, and lease strategy? Or just forwarding emails?
Green flags:
Proactive rent comps before lease expiration.
Photos with every turnover.
Hard conversations about bad tenants.
Clean financials that reconcile.
Red flags:
Overpromising rent.
Fear of eviction.
Vague answers about process.
High turnover on their own team.
The best managers think like operators. The bad ones think like customer service reps.
Trust comes from systems, not personality.
After 30 years managing single-family homes, here's what I've learned... the good ones aren't hiding, they're just rare because most companies optimize for keeping owners quiet instead of keeping them informed. What earns trust isn't a slick pitch... it's transparency you can actually see, like zero markups on maintenance and a real person who calls you back the same day. When an owner can read every invoice and knows exactly what they're paying for, the relationship stops feeling like a gamble. If I were hiring, I'd ask one question: "Show me how you handle a $4,000 repair"... the answer tells you everything.
Good question, Matt. As an investor with rentals in multiple states, I've gone through my share of property managers — good and bad. Here's what I've found actually matters:
Communication is everything. Not just "we collected rent" emails, but real updates. If something breaks, I want to know what happened, what the fix is, what it costs, and when it'll be done. Managers who go quiet until there's a problem are a red flag.
Honesty over comfort. The best PM I've worked with told me upfront when a tenant I liked was a risk based on their screening. She was right. The ones I've had the most trouble with were trying to keep me happy in the short term instead of giving me honest feedback.
Speed on maintenance. Deferred maintenance kills cash flow and tenant relationships. I want a manager who has reliable vendors and moves quickly, not someone who lets a $200 fix turn into a $2,000 problem.
Where I look: BiggerPockets is actually really good for this, especially referrals from other investors in the same market. I also ask local investor groups and pay attention to reviews over a long period (not just recent ones).
The interview question that separates good from great: "Walk me through how you handled a tough tenant situation." How they answer tells you almost everything about their communication style, their judgment, and whether they'll actually advocate for you.
I’ve worked with 5 property managers over the years. 4 of them were horrible for all the common reasons investors complain about. Such as
- they’re in this business for themselves not their clients and when there is a conflict of interests which there will always be at some point, they act in their own interests at the expense of their clients. Which reveals how little they know about business and how it works. There aren’t many barriers to entry to property management and it can be very profitable so its not surprising you’d run into amateurs pretending to be effective.
- they nickel and dime and try to monetize every single thing they do. Again, poor business judgement. It’s a short term way to make money and a long term way to lose clients.
- they take on too many clients and don’t have the resources or chops to manage all the work. And then they hire cheap labor who make matters worse.
All of the problems IMO flow back to square pegs and round holes. They’re in the right business for their needs but the wrong one for their clients who are relying on them to make their lives easier.
I agree some clients are probably a nightmare but using this as an excuse to provide poor service in your business is yet another example of poor judgement and amateur thinking.
The one property manager i rate is night and day different to everyone else. Shes there for me. She tries to save me money and feels bad when she has to spend it. She’s competent, available and attentive. And the result is i pay her more than she asks for and promote her to everyone i know. She doesn’t have any fancy degrees and would assume bigger pockets means someone with big pants. But she has better business skills and judgment than the other amateurs i worked With who all talked a big game but delivered woefully.
I have yet to find a good property manager or a company for that matter. After having managed my two properties solo for three years from abroad with no problems I came to a point of having to need someone to handle the rental by showing the place, screening the applicants, etc. So I hired this one guy per my friend's recommendation. Much to my chagrin, this guy I hired turned out to be a complete crook: he hired one of the tenants to do the yard care, and when I came the lawn was overgrown and full of trash as was the whole house. Upshot: I paid for nothing and the guy refused to give the money back and quit shortly after. He never produced proper accounting either.
Years later, on a different track, I decided to go with a PMC for my other property, a condo. Having passed the initial niceties, they began charging me for all kinds of things, specifically, they claimed that the place needs “light cleaning” prior to tenants’ move-in citing their procedure. My answer was to cancel that because for one it had been thoroughly cleaned a month before when it was vacant, and then the future tenants volunteered to do another cleaning to top it off. The PMC went ahead with the cleaning anyway. I am disputing the charge now, but they are in charge of the money coming in and out. So, we shall see what’s going to happen.
To answer the title question:
There is a very low barrier of entry to property management and there is a high demand for property management. This allows anyone with a heartbeat to manage a property. There are a lot of fakers out there that pollute the industry with their lack of knowledge, ethics, and systems.
Cause, it's usually more work than it's worth.
Not all property managers are created equal. It comes down to experience and training.
I'd never hire a property manager who doesn't own rental properties.
Being a landlord has made me a much better property manager. Over the years, I've had landlord clients stay with the companies I built for more than a decade—without long-term contracts. I believe that's because our culture was built around tracking the KPIs that actually move the needle, communicating proactively, and consistently delivering results.
We've developed a proven system for helping property managers fill vacancies in 14 days or less, with an internal goal of no more than five days of vacancy per turnover in our own portfolio—including make-ready work.
I'd also look closely at their current rental listings. If they're consistently sitting on the market for 20+ days, I'd keep looking until you find something better.
So, you're OK with your PM actually competing for the best applicants in your local tenant pool?
When dealing with furnished and vacation rentals, I’ve found the sticking point is not always whether the repair gets done. Sometimes it is the owner feeling like they have to follow up repeatedly for an update.
Trust can disappear pretty quickly if the owner has to ask twice. I'd want to know how a manager communicates when things hit a snag, especially when something is late or a guest has an issue that needs attention.
Great management gives the owner enough assurance that they do not feel out of the loop and also does not make every little thing feel like a problem. That is generally what sets apart a rent collector from a true property manager.
It so happens that I just have had to let go of my PMC due to excessive costs of repairs, pest control and cleaning that surpassed two-month's rent. I came to realize that I could no longer afford their charges and cut my losses.