Updated over 11 years ago on . Most recent reply
Banner Ads on Fence
We've all seen "under new management" and "Rent Specials" banners on apartment fences, but does anyone have an example of using this space as a for profit "billboard"?
I'm looking for examples of where someone is using their banner space to advertise someone else's business or event AND getting paid for doing so.
Most Popular Reply
No experience doing it myself but I see it being done in my town in high traffic areas. Not on the fence exactly but with 4x8 painted plywood with stands and renting out spots for service companies to park their "wrapped" vehicles.
If you did it it would be great to find a way to track what it actually generates like a special phone number that's only on that sign or an sms (texting) short code, special offer, code to mention etc that only that is unique to that sign. Then you have a case study to statistically verify the effectiveness of your billboard and gives you a stronger case and price point as proven ROI which is what every business owner should be looking for on marketing.
That would be so awesome if you could turn your fence into a cash flowing "rental property"! Local laws permitting of course. Good luck and comment back here if you go for it.