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Updated almost 8 years ago on . Most recent reply
Question about "views" on rental listings vs. response rate
Hi, new member here and apologies upfront if question has already been explored elsewhere. I poked around a bit but did not see it:
Have you ever listed a property that is getting a ton of views online but not nearly the associated/expected number of inquiries/appointments?
Background: I've been self-managing my downtown DC 1-BR condo since 2012 and never increased the rent. It's always been $1800 w/o parking, $1950 w/ parking, which is a smidge higher than average for the 'hood (and why I've always left it alone). It's never been vacant more than 10 days.
My current tenant gave notice on Saturday. I decided I would try to up the rent for the first time to $1825/$1975. The listing has gotten 140 views on Zillow since late Saturday night, and over 100 views in 1 day on Apartments.com, but I'm not getting nearly the email traffic I normally would. I have two appointments set up for Saturday and one woman who wants to see it when she gets to town on August 11. Last time I turned this unit over (Oct 2016) I had 6 appointments within 24-48 hours and was flooded with daily email inquiries.
Anyway, I'm not specifically asking folks to tell me if the rent is too high, just if you've seen this situation with a huge number of views without the associated traffic? In the end, I will certainly drop the rent back down if needed, but I'm curious to see what others have experienced.
Many thanks,
Bridget