Do you name your 4-plex?

Question

Do you give your small multi-unit rentals (in our case a 4-plex) a name? with a sign?

Just curious if anyone does this and what benefits vs any potential negatives might be.

Also, if you do, how do you come up with a name?  Ours is in a blue-collar low-income town, but not really a dangerous area, just rural, with all the usual trials and tribulations.

Account Closed · Answer

I own 7 quads and I have never named any of them.

I have had a custom design for the mailbox that clearly distinguishes our properties from all others. We keep custom made signs with our company name, property description and phone number in the yards of all units at all times.

Loc R. · Answer

Just don't get too fancy with the names.  Fancy names give off the impression that you're a giant entity.  Giant entity = deep pockets = target for frivolous litigation.

Marc Freislinger · Answer

We named a 6 unit building once. Didn't see too much of a benefit though. If your company name is different than the name of the property, it may confuse people.

Larry T. · Answer

Thanks everyone for the responses!

Jackie Patterson · Answer

It can be helpful in marketing to give it a name and identity, but certainly isn't required.  Especially if it is on a well traveled road, a sign and name will make people more aware of it.  Don't think I'd name anything smaller than a 4-plex though.

Bill Gulley · Answer

I had a triplex we named "Animal House"

didn't put a sign up though....

Is your building unique? Like a 6-8000 sq ft mill that was converted or a landmark? Is that appropriate in the area? Do you think it will be more marketable, because I don't think names of smaller units has much value in the market.

Larry T. · Answer

Thanks Marc, yes the name would be different than the company so may be confusing, had not thought of that!

Do you name your 4-plex?

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