Wall Colors for Rental Units

[Ricardo R.]

Hi everyone. We are in the middle of remodeling our 2 bedroom units within an apartment building. Currently the wall colors in every unit is WHITE in satin and looks if it hasn't been painted since the 70's so lots of scuff here and there and overall just looks like it needs to be refreshed so we're looking to repaint the units.

My question has to do with wall colors. I know why white is used most times - its easy, simple and mudding compound doesn't stand out however, also looks simple and without depth in pictures and just basic. We are trying to attract a higher end long term Tenant and so regarding the walls would like to paint a color other than white, we're thinking beige's, tans and grays along those lines. Our thought is that 1) it looks much better in listings and; 2) makes it seem closer to a home which will hopefully translate in longer stays and; 3) updates the space in order to stand out among the immediate competition. 

So in painting does anyone have any thoughts in painting the entire unit (excluding doors, trim and ceiling which will remain white) ONE color or would TWO colors be best and make a difference in 'rentability' for instance the living room, kitchen, hallway and bathroom all one color and the bedrooms another color. We'll ofcourse use the same color layout for all other units and ensure it is a sheen which is easy to maintain and clean. Does anyone have thoughts on this or even experience in the effects of paint colors and apartment unit rentability? 

Alex