Software for SWOT/Market Analysis

[Luke Predmore]

I'm getting ready to start purchasing real estate properties for rental. I already have one that I more just inherited. But I'm wanting to expand out and buy more. I have the funding and know that my area is overall a great place to be. But I'm wanting to do a more targeted market analysis to find the absolute best areas and types of houses to purchase for rental. I know that a good deal of this is just leg work. But I'm wanting to streamline my process as much as possible and know all the tools at my disposal. 

What programs/tools/resources have you found helpful for things like:

• Finding areas that are most likely to increase
• Finding the best size or room numbers to optimize profit
• Any other areas that would be good to know

Thanks in advance