Optimizing STR Bookings

[Steve Keisling]

Hi, everyone! My wife and I have a STR in downtown Wilmington and we're looking to increase weekday bookings - besides just lowering prices on the weekdays. I have already done that and am curious if anyone has implemented marketing solutions to overcome this problem. The home is crushing it on the weekends (credit to my wife's Superhost management skills). I can't recall the last time we had a weekend vacancy. That said, we're definitely not optimized on the weekdays.

Link to the property is here if anyone wants context:

Fun 4-BDR downtown home close to everything - Houses for Rent in Wilmington, North Carolina, United States - Airbnb

[Leslie Anne Morris]

I have success running google ads. As a result guests direct book, save the Airbnb booking fee & stay longer!