Poconos Short Term Rental Seasonality Note

[Mike Eichler]

Note to BP:

If you own a short-term rental property in the Poconos, understanding the market's seasonality is crucial for maximizing your profits. The Poconos, located in northeastern Pennsylvania, is a popular destination for outdoor enthusiasts, adventure seekers, and families looking to escape the city and immerse themselves in nature. However, the demand for short-term rentals in the Poconos is inconsistent throughout the year.

Peak Season: June to August

The summer months of June to August are the busiest and most profitable for short-term rental owners in the Poconos. With warm weather and longer days, visitors flock to the region to enjoy the many outdoor activities available, such as hiking, fishing, kayaking, and swimming. Families also take advantage of summer vacation to visit the Poconos and stay in short-term rentals.

As a short-term rental owner, you can expect high occupancy rates during the summer months, resulting in high rental income.
Naturally, lakefront and Lakeview experience a much higher spike in Summer. All around, with more travelers, all rentals will benefit.

Medium Peak Winter Season: December to February

The Poconos is also a popular winter destination, attracting skiers, snowboarders, and winter sports enthusiasts from all over. December to February is the second peak season for short-term rentals in the Poconos. During this time, visitors come to enjoy skiing and snowboarding at the many resorts in the region, such as Camelback Mountain and Shawnee Mountain.

The winter months can be just as profitable as the summer months, with high occupancy rates and premium rental prices. However, keep in mind that short-term rental owners in the Poconos may face more competition during the peak winter season than in the summer.
Naturally, the closer to the slopes you are, the more in demand you'll be. Likewise, coziness or lodge style is extra appealing. All around, with more travelers, all rentals will benefit. December is particularly attractive as a holiday-heavy month.

Moderate Season: September to October

Fall travel; you catch the end of the Summer season, the last hoorah's, then the preparation for ski season. Guests look for the peaceful and cozy listings to retreat to. Firepits and hot tubs help bolster attraction.

Slower Months: March to May

The period from March to May is the slowest and least profitable for short-term rental owners in the Poconos. While the weather may start to warm up, many visitors may not be as interested in outdoor activities during this time, resulting in lower demand for short-term rentals. Families are also less likely to visit the region during the spring months as kids are in school.

As a short-term rental owner during this time, you may need to lower your rental prices to attract potential renters. Elite listings relative to their price points continue to prosper. Otherwise, you must stay competitive.

Conclusion

The seasonality of the short-term rental market in the Poconos is essential to understand if you own a rental property in the region. The peak season for short-term rentals in the Poconos is during the summer months of June to August and the winter months of December to February. The slower and least profitable months are from March to May. By being aware of the market trends and adjusting your pricing and marketing strategies accordingly, you can maximize your profits and ensure a successful rental season.

Below is a graph that details the revenue trend you can expect over the year.

Written: by Mike Eichler