STR Favorite Metrics?

Question

What are everyone's favorite metrics to look at for their Airbnb/STR's? I am happy with my business but more curious if there are any I am overlooking! Happy to hear everyone's!

Yu Liu · Answer

My metrics are COC return but also monthly cash flow (has to net me more than $1.5K/month min), followed by location

Zach Edelman · Answer

COC return is what I defer to/feel as though is the most valuable/core metric.

Sarah Kensinger · Answer

For us it would be the COC return and location that would be a large deciding factor in purchasing a STR.

Dado Vucak · Answer

I posted something similar last night. @Alexander Knox

Here's my list:STR Performance Dashboard (biggerpockets.com)

Allen Wright · Answer

I like to pay attention to where we rank on Airbnb using Rankbreeze. It pretty much tracks what page you show up on when people are searching in your area. It also allows you to track the changes that you make in your listing and shows you how those changes affect your search results.

Travis Washington · Answer

What is the minimum COC% return you all need to pursue a property as a viable STR investment?

Theresa Holl · Answer

ADR, CoC, occupancy and don't forget appreciation.  That one gets overlooked.

Alexander Knox · Answer

Awesome thanks Dado!

Alexander Knox · Answer

Hey Allen, this sounds awesome. I've never used Rankbreeze before, pretty cool they help you compare how changes can help with the properties search optimization.

Alexander Knox · Answer

Hey Melissa! Thanks for the comment. I would say more in the realm of buying a property that you plan to use for a STR. Some metrics I'd look at are nightly rates, cash on cash return, what type of tenant will I be renting to (nurses, wedding parties, and so on) to name a few. Curious what people are paying attention to when making a buying decision for a STR.

STR Favorite Metrics?

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