Generating Strong Leads

[Ryan Cullen]

Hey BiggerPockets,

I have recently begun my journey into Rentals within Boston, MA. I am wondering how you and your team generate strong leads. Specifically, leads that meet the criteria for the application process. I've found that some individuals have unrealistic expectations that cannot be met, but I typically don't find this out till a little later in the process. What tactics do you use to combat this?

[Ryan Cullen]

Very true Kerry! I'm referring mainly to leads that come in through my brokerages renting platform. Mainly individuals inquiring about rentals we have posted within Boston, but they rarely know all the things taken into consideration for their application and therefore I've been running into some dead ends while already in the process of helping them apply.