Have you had success with e-mail marketing?

[Brian Erlich]

I sent out my first email last week.  I think it was successful in that we got 63% open rate and a 12% click rate.  We didn't get any bookings from it though.

What are you sending to past guests?  We sent a special offer for March.

How much success have you seen?

What should I expect?

I would love to hear both your success stories and your failures.  I learn best from both.

Thank you,

Brian

[Brooklyn McCarty]

Quote from @Brian Erlich:

I sent out my first email last week.  I think it was successful in that we got 63% open rate and a 12% click rate.  We didn't get any bookings from it though.

What are you sending to past guests?  We sent a special offer for March.

How much success have you seen?

What should I expect?

I would love to hear both your success stories and your failures.  I learn best from both.

Thank you,

Brian

I feel like a 63% open rate is something to celebrate, but I don't do email marketing. I would see what your average open rate is after you've sent 5-10 emails. 

Bill Faeth does lots of email marketing, I would start paying attention to him. The goal is not to be constantly trying to sell to them, just provide them value and get them interested in wanting to come back to the area, new things at your properties, calendar of events for the area, etxc