Santa Rosa - Seeking STR Insights & Local Agent Recommendations

[Sushil Gupta]

Hi everyone,

I’m exploring opportunities to invest in a short-term rental property in Santa Rosa, CA and would love to hear from folks with experience in the market. Specifically, I’m looking to understand:

• What's the current demand and overall sentiment in your STR market?
• Is Santa Rosa STR friendly? How hard or easy would it be to secure STR license.
• Are there any recent or upcoming regulatory changes (Airbnb/STR laws) I should be aware of?
• What areas are still investor-friendly for STRs in terms of returns and local policies?

I’d also appreciate any recommendations for agents or brokers who specialize in STRs — folks who understand both the numbers and the local regulatory landscape.

Feel free to DM me or drop your thoughts here — thanks in advance for sharing your experience!

Also this will be my first STR - in Santa Rosa or anywhere else, and any additional guidance will be very much appreciated.

Thanks!

[Andrew Steffens]

I've said it once and I'll say it again, CA (unless you are very seasoned) is not very investor friendly with regulation, taxation, tenancy laws, etc.