Why Some Airbnb Listings Get Clicks — But Not Bookings

[Ganiyu Sodiq]

Hi everyone 👋

I’ve noticed something interesting while helping Airbnb and short-term rental hosts improve their listings.

Many hosts are getting views — but not enough bookings.

From experience, here are a few reasons why that happens (and how to fix it):

1️⃣ Weak first impression – Guests decide in 3 seconds whether to click “Book.” Your cover photo and headline should instantly communicate value, not just style.

2️⃣ Unclear listing structure – When your description looks like a long paragraph, guests scroll away. Use short, benefit-focused lines and highlight unique features (“Close to downtown,” “Perfect for families,” etc.).

3️⃣ No emotional connection – Most hosts sell features (beds, Wi-Fi, TV). Top performers sell feelings: peace, comfort, excitement, convenience.

Even small wording changes can make a big difference in conversion — I’ve seen hosts double their bookings just by adjusting how they describe their space.

👉 What’s one small change that improved your booking rates

> I love testing different ways to make listings stand out — it’s amazing how small tweaks can bring big results..

[Bailey Rankin]

Switching from real estate photography with wide angles to up-close vignette photos. Instantly feels more luxurious because these are the photos you see in high-end design. Close up photos spark emotion. You're seeing a small moment, an experience you could have while you're there. Yes, you still need the pictures that show what the whole room has to offer, but put some gripping close-ups in your first 5-10 photos. Plus, this is such a cheap investment you can do between bookings.