Looking for recommendations on how to improve listing

[Parker Huge]

Hello Everyone!

My wife and I have had decent success with single family rentals, but our endeavor into STRs had had mixed results. Over the last 3 years, we consistently get a medium-term renter for the winter months, but can't seem to break through for anything other than ski season. There are very limited bookings late spring, Summer, or Fall. Does anyone have any recommendations for our very amateur STR attempts? The link is below—Thank you in advance for the advice!

https://www.airbnb.com/rooms/1015155402072432156?unique_shar...

[Michael Eskenasy]

One thing I’ve noticed with seasonal STR markets like this is that the listing itself often isn’t the real constraint — it’s who the property is positioned for outside peak season.

If the property performs well during ski season, that usually means the demand is very clear during that time. The harder question is: who is the guest in May, July, or October?

A few things I’d look at:

1. Positioning outside ski season

Winter guests are explicitly searching for ski trips. Off-season guests are usually searching for experiences — hiking, biking, lakes, festivals, weekend getaways, etc. If those exist nearby, the listing title and first photos should probably emphasize those.

2. First few photos

Click-through rate matters a lot on Airbnb. If the first few photos are mostly interior shots, it may help to lead with whatever the experience draw is (view, deck, trails nearby, outdoor space, etc.).

3. Minimum stays and pricing

Shoulder-season travel tends to be shorter stays. If minimum nights or pricing assumes peak season demand, the listing can get filtered out by people looking for quick weekend trips.

4. Different guest types

Outside ski season you might get traction from remote workers, traveling professionals, or longer weekend stays if the listing highlights workspace, reliable Wi-Fi, etc.

In seasonal markets it’s pretty common for a place to look like it underperforms when the reality is just that the off-season guest is completely different from the winter guest. The listings that do well year-round usually reposition themselves slightly depending on the season.

Curious what occupancy looks like for similar listings nearby in the summer months — that usually tells you whether it’s a listing issue or just how the market behaves.