The STR markets that are actually working in 2026 and why

[David Totten]

Not all STR markets are struggling. While oversaturated vacation hotspots are getting squeezed, a specific type of market is quietly outperforming.

Drive to destinations with constrained supply, strong regional demand, and no major regulation threats are holding occupancy and rate better than most.

The common thread barrier to entry. Markets that are hard to build in or hard to permit new STRs are naturally protected from the supply flood that hit open markets post 2020.

What markets are you seeing hold up in 2026 and what's making them work?

[Andrew Glisson]

Memphis is working. We manage Airbnbs in town and have a ton of units doing really well.