How do I legimitize a new business

Question

My partner and I are newly retired executives starting a niche property management company. I have an experienced broker and a realtor with a background in property management. Between my partner and I, we have managed our own properties and I managed a 4 unit condo complex. Would our team provide you with enough confidence to manage your properties? Do we have enough experience to make our potential clients comfortable?

Thanks in advance for any and all comments!

Tom Kelly · Answer

Steve,

Thanks for the quick response! I just obtained the domain name and am working on the website as well as the direct mail piece. Great advice!

Tom

Steve McGovern · Answer

Hi Tom--   I'll give you my question (conclusion) first:

--Do you have a website?--

Of course, for many of us, it goes without saying.  However, I'm astounded to still discover that although most of the business owners that I know have bona fide, real, not canned websites and others either have none or a cursory attempt to check a box on the checklist-type of website.  This is especially true for new businesses... and (kindly pardon the generalization, but my experience says... ) those run by retirees and similar types of owners.

I'll assume you have a website, and then my answer is "yes, of course I'd trust you with my properties!"  This is because you've used your website as the marketing medium to show me just how much experience and expertise you do have, and I can see that it's easy to WANT to entrust my properties to you.

For those of you who don't...  see above.

Slainte!

Steve