Changing Small Community Perception of Apartment Complex
And when I say small community, not that small, there are actually TWO red lights :)
We're looking a small apartment complex that will be a turn around project. Sitting at 50% occupancy, current ownership is a retiring landlord, lost interest years ago. Spending some time in the community, the feedback we've received is "you don't want to live over there" ... "that's a bad place".
Now looking at Trulia AND being familiar with the area, crime rate is extremely low and we're convinced we have a community perception problem.
Below is a list of our ideas to change the community's perception:
- Exterior Renovations: paint & trim out the buildings, repave the parking lot, new signage
- New Ownership / New Management signs on the property
- Interior Renovations: newly remodeled units and remodeled laundry facility
- Have the local newspaper publish a story on our turn around project
- Provide a couple units to local sheriff deputies who will drive their police cruisers home
What are some other ideas you've incorporated to change a community's perception of a certain property?
Should we consider implementing:
- a security camera system?
- Gated access?
- Block party to invite the community?