How do you sell your rehabs after work is completed?

Question

You guys that are successful rehabers. Quick question for you. How do you market your property after you rehab it?  The obvious is list it with a Realtor, but are there any different approaches that seem to be working.

Though about just putting it on the MLS myself, I think you can pay a fee, and have it listed there without going through a Realtor.

My goal is price it attractively a little below market, and try and get a quick sale.  I am going to put a For Sale sign in the yard while the rehab is taking place.  This is my first rehab project, so I am curious what others are doing to market their property without going through a Realtor.

Thanks for reading.

Percy N. · Answer

@Chadd Naugle, as others have mentioned, list it slightly below market (say 90-95% of comps) via flat fee MLS. I am in PA as well and use xrealty.net ($99 + $29 for pics + $30 for Call showing service + $15 for sign). Put a lockbox on it and share it with buyer realtors who want to schedule a showing. You may even get buyers who do not have an agent and it is upto you if you want to save the commission or recommend them to an agent with whom you pre-negotiate a 1.5% fee.

I would also recommend light staging by renting furniture for a month or two. I got my last set from Aarons. Visit their store in person and speak to the manager - tell them you are staging. They do not offer this online - only rent to own.

You can hold open houses over the weekends yourself.

Mitzi Castiglione · Answer

I'm a REALTOR and self list as well.  It's the best way to get the house sold fast.  There are flat fee/ discount agents who will just list the property.  For $300 or so, they will only list it.  They will not show it, will not negotiate the contract, or advise anything about the contract or sale.

I think if you want to avoid going through an agent, list it on zillow and trulia.  And I highly agree with getting professional pictures!

Zach Mitchell · Answer

Might as well give it a shot. We are in a VERY hot market here in Orlando. Our last 5 have been under contract within an average of 2.5 days. We are very picky about location and specifics on the home though, knowing where the demand is, so that is also a big part of the reason. Best of luck.

Chadd Naugle · Answer

Thanks for the advice guys @Zach Mitchell, @Aaron McGinnis,  Great point about hiring a photographer.  I would spend the money for a good photographer, and try listing it myself on the MLS.  This is pretty hot area that I bought in.  Avg days on market is 65, and the arv is 130K, which I think is great price point, for a lot of potential buyers.  It should move pretty quick, the house across the street, sold in a week.  So for all of these reasons, I was thinking of trying to sell it myself and save 7K.  I guess this is just another reason to get a Realtor license ;)

Billy Smith · Answer

I have to admit I see lot of rehabs   who try to cheat, use builder grade junk  .The need a new electric upgrade they will only do a box and have a handy many men do it no  permit .When in fact they need to run a new wire to each  out let it is crazy.

Best advice with  flips  it  needs a good inspection,  fact most other investors I see never buy a flip bad workman ship, over priced.

Aaron McGinnis · Answer

I'm an agent, so I self-list. 100% of my buyers have been from the FMLS... I know exactly one investor who successfully sold a house FSBO and it was on a street that got plenty of exposure and was a brand new house (Which I built for him)

How do you sell your rehabs after work is completed?

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