Sales marketing with a not so tech savy realtor

Sales marketing with a not so tech savy realtor

Flipper/Rehabber · Springfield, IL · Member since 2016 · 6 posts · 0 votes

My wife and I are on our second flip.  All the work is done and we have the house listed at or slightly below fair market value, but no offers.  After speaking with some realtor friends in our market, we get mixed reviews on the market conditions.  Some say things are great and no issues, and others say its been deadly slow since July (about the time we listed the house for sale).  My wife is working on getting her license, but in the interim, we have it listed with her mom.  She is a great realtor in the sense of knowing house prices and guiding on where to spend the money or not spend it for repairs based on location and how it will benefit us, but I think she has a lot to learn on some of the more modern, technical ways to market and sell listings.  

I am curious if anyone has any recommendations on things that we, the sellers, can do to help draw buzz or excitement around our listing to aid in drawing buyers in.  We've had a lot of showings on the property, positive feedback from viewers and other agents, but no offers.  Just trying to get this sucker moved so we can move on the the next.  

Thanks for any support or help you can provide. 

Happy New Year!  

Lucas 

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Flipper/Rehabber · Montgomery, NY · Member since 2016 · 2k+ posts · 1k+ votes
9y

Ask your wife's mother to print out a list of sold homes since your house was listed, in a similar price range. See the days on the market of them. If your house is past the time the others were on the market, it's probably over priced. July to now is a long time for the house to be on the market.

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  • Johnson City, TN · Member since 2014 · 586 posts · 705 votes
    9y

    Ultimately it's ALWAYS the price. If you have had a lot of traffic and positive feedback it's obvious your price is too high reguardless of what agents say. 

  • Flipper/Rehabber · Montgomery, NY · Member since 2016 · 2k+ posts · 1k+ votes
    9y

    Ask your wife's mother to print out a list of sold homes since your house was listed, in a similar price range. See the days on the market of them. If your house is past the time the others were on the market, it's probably over priced. July to now is a long time for the house to be on the market.

  • Real Estate Professional · West Palm Beach, FL · Member since 2012 · 23k+ posts · 13k+ votes
    9y

    Yep, "lots of showings" means it's not a marketing issue, it is a price issue.  No/few showings means greatly over priced.  Lots of showings/no offers means a bit over priced......the price is close to the perceived value before they look at it....after they look at it they decide it did not meet their expectations, for whatever reason, for that price.  BTW, social media marketing doesn't really sell That particular house, there is always something different about the house, it generates potential buyers for the agent......just like open houses.

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