Planning to bootstrap my marketing campaign
I've been coming up with my own twist for marketing for off-market homes:
Might not be the most efficient, but rather than pay for a list I've been combing Zillow in target area codes for properties of interest. I plan to learn that area more by "driving for dollars" and identifying potential opportunities, at the same time.
I'm saving all of this information on a spreadsheet and creating my own list, as well all the information I gather on each property. Not going to go with post-cards/yellow letters, instead I'll just print out my customized message on Microsoft Word. Also, I might only use postage for some of the envelopes, the others I'll hand deliver when I drive back to the area.
When I get the chance, I'll revamp my old blog, setup a website, wash my Instagram to be real estate-oriented, Facebook/Twitter/Youtube for real estate. Lastly, I got the idea from one of the podcasts, I might consider @Brandon Turner's idea of putting a sign on my car. Luckily, I don't have a wife that might disapprove.
What do you all think? I'd appreciate any suggestions or input.
Sincerely,
Garmeon